Instead of trying to determine regulations, and as a result perhaps fail to do so, with the standard you have a sophisticated work available. On the other hand, with ISO 9001 you have a good guidebook. Both customers and business partners can be sure that a business with this certificate uses a system for ensuring quality over the long-term. In this way you build trust in your company on the international stage. An ISO certificate has a high value in most parts of the world. ISO 9001 means a lot – across all industries as well. On the one hand, certification clearly stands out. However, there are good reasons for why companies should still adhere to the guidelines. Every company is at liberty to approach quality management differently. The corresponding certificate is an optional means of promoting your company, not a requirement. ISO 9001 involves dealing with an international standard, not some form of law. Furthermore, one must assign clear roles and thus also rights and obligations. This is why the definition of quality objectives is also among management’s responsibilities. Thus, the company’s objectives must always be compatible with quality management. The so-called quality policy outlines management’s vision. It should always be the company’s objective to steadily increase customer satisfaction. To this end, the demands should be described in specific terms in order strictly work toward fulfilling the customer's wishes. Company management must make sure that customer demands are also met. In doing so, they encourage all their other employees to adhere to the system.Īnother important point – addressed in the standard as a subchapter – is customer orientation. Generally, leadership should set a good example by openly promoting the QMS. Should it turn out that the system is ineffective, then management assumes responsibility for this failure. This also includes management assuming accountability for the QMS. This section addresses upper management’s obligation to have a well-functioning quality management system.

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